Saturday, June 4, 2016

Led Lighting

                              Led Lighting


In the early 1990s, opening a store meant renting commercial space, buying merchandise and business equipment (such as shopping carts and cash registers), paying employees to keep the store open during business hours, and buying a service that enables customers to pay via credit card.

Launching an online store today means pretty much the same thing, although the virtual storefront has changed the nature of these steps and combined several into one: Online store software single-handedly eliminates the need for well-located commercial real estate, 99 percent of business equipment, cashiers, and a separate credit card service.

E-commerce didn't develop into this miracle overnight, though. Rather, it took years of visionary programmers and enterprising entrepreneurs to bring us the world of online shopping that we know today.

Early E-Commerce Ventures

Some of the earliest e-commerce sites are now also the most famous. Although the World Wide Web was introduced in 1990, it was not until 1995 that two of the best-known sites today were launched: Amazon.com and Craigslist. eBay followed a year later.

You will notice that all three of these early e-commerce sites represent very different types of online commerce. Amazon.com follows more of a traditional store format, with set prices and one major seller, although small-time sellers can also now hawk their wares on Amazon's product pages. eBay provides regulation and a meeting space for buyers and sellers to come together, with most sales taking place in an auction format. Craigslist is the least involved, offering little more than a community message board where people can buy and sell directly from one another.

Limitations of Early Online Stores

If you shopped online in the early days of e-commerce, you know that the experience was very different than what you know today. With the exception of up-and-coming giants such as eBay and Amazon.com, most online stores were remarkably basic when compared to what we expect nowadays -- although back then, of course, it seemed quite remarkable. E-commerce websites were much more limited in what they could do than they are today, in graphics and appearance as well as in coding and programming. Fewer sellers offered conveniences such as the ability to place an order instantly with a credit card, or buyer accounts that stored payment settings and purchase history. SSL encryption was introduced in 1994, enabling some online stores to offer secure transactions, but the technology was not as common -- or as expected -- as it is today.

In general, the phenomenon of the small-time seller was virtually unheard of in the early days of e-commerce, as there simply weren't many options available to small stores back then.

Catering to Consumers: Balancing Convenience with Peace of Mind

As online shopping has become more popular, consumers have become interested in two things: convenience and safety. Many of the features offered by online store software reflect these two priorities. For instance, the need for convenience has led most large online stores to offer the ability to create an account, review and track past orders, and store customer information to facilitate faster checkout. At the same time, concerns about the security of information exchanged over the Internet have prompted many online retailers to offer checkout and account management via secure channels.





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